En 2026, la marca premium de BYD, Yangwang, se lanzará en Europa, integrándose en la creciente ofensiva de la compañía china en el continente. Este debut sigue al de Denza en 2025, y forma parte de una estrategia dual para abarcar tanto el segmento prémium como el de lujo extremo.
Yangwang llegará con modelos de alto nivel, principalmente el SUV U8, equipado con la plataforma “e⁴” que incluye cuatro motores independientes (uno por rueda), tracción extrema y capacidad anfibia, compitiendo directamente con vehículos como el Land Rover Defender o la Mercedes Clase G. Además, se espera el lanzamiento del superdeportivo eléctrico U9, con más de 1 288 CV, apuntando a rivalizar con las marcas más exclusivas del mercado mundial.
La entrada de Yangwang representa un avance estratégico hacia el segmento ultra-lujo, complementando el posicionamiento más modesto de Denza, que está orientado a competir con Porsche y BMW. De esta manera, BYD consolida una oferta completa en Europa que abarca desde vehículos asequibles hasta autos de lujo extremo.
Finalmente, BYD está preparándose mediante la construcción de fábricas en Hungría (octubre 2025) y Turquía (marzo 2026) que, en total, tendrán capacidad para 500 000 unidades anuales. Esto no solo permitirá una fabricación local más eficiente y competitiva frente a aranceles, sino también ajustada a las preferencias del mercado europeo
¿Qué representa Yangwang?
Yangwang es la marca de lujo de BYD, con modelos de alta gama como el SUV U8, que incorpora:
Plataforma e⁴ con cuatro motores eléctricos independientes
Capacidad de flotar en el agua (Suv U8)
Tracción extrema estilo “tanque”
Estos modelos compiten directamente con vehículos premium como el Land Rover Defender, Mercedes Clase G, e incluso marcas como Ferrari.
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